Competitor analysis
Competitor analysis for hair salons
Salon reviews tend to be about people more than places. Clients name their stylist, describe how a cut or colour turned out and mention how they were treated at the door. That makes it easy to see which salons are winning on skill, which on service and which on price.
Find my gap, freeAlso searched as: hairdressers, barbershops, beauty salons. LocalGap works for businesses in the USA and the UK.
What to look for in nearby hair salons' reviews
These are themes that commonly come up in this industry. Your own area may differ, which is the point of checking.
Common complaints
- Waiting past the booked time
- A cut or colour that was not what was agreed
- Pushy upselling of products
- Hard to book, or no response to messages
What customers praise
- A stylist who listens before cutting
- Consistent results from visit to visit
- A relaxed, friendly atmosphere
What to do with it
- Make online booking obvious if competitors make it hard
- Show before and after photos of your own work
- Train the team to confirm the plan before starting
Want to do this yourself first? Read our step-by-step guide. Or let LocalGap read the reviews for you and write the report.